I shape how brands are felt — and how they perform.

I work across strategy, product, and experience to build brands that connect — and convert.
From retail shelves to real-world environments, every detail is designed to perform.

Scaled a CPG brand 500% in under 3 years.

A collage of images showcasing wedding venues and scenes at Thorn Creek Winery & Gardens, including garden ceremony sites, a vaulted ballroom with panoramic garden views, an outdoor wedding photo, and an indoor reception area, with elegant floral and lighting decor, and a romantic evening setting.

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Brand & Strategy

Brand systems, positioning, packaging, and customer experience designed to create clarity, emotional connection, and real-world growth.

An interior space with large windows and a skylight, featuring a seating area with cushioned chairs, a round table, and a wall with a geometric wooden pattern.

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Experiential & Hospitality

Immersive environments, hospitality moments, and experiential activations designed to shape perception, atmosphere, and emotional memory.

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Product & Packaging

Packaging and product systems built to stand out on the shelf, strengthen brand recognition, and shape how products are experienced.

Two glasses of orange juice with paper umbrellas and green leaves in the background, on a decorative tray.

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Photography & Visual Direction

Launch moments, media features, partnerships, and narrative-driven campaigns that create visibility, conversation, and brand connection.

A hand holding a colorful frozen drink at a party-themed location with a bright neon sign that says "get lit" and lush tropical floral wallpaper in the background.

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PR, Campaigns & Storytelling

Visual storytelling across hospitality, lifestyle, product, portrait, and editorial imagery designed to create atmosphere and strengthen brand identity.