Shaping Stories People Remember

From media positioning to experiential concepts, I help hospitality, lifestyle, and
consumer brands create stories people connect with — and experiences they remember.

What I help brands build…

Media & Editorial Positioning
Developing narratives, launch angles, and editorial opportunities that align brands with the right audiences.

Hospitality & Experiential PR
Creating experiences, activations, and cultural moments designed to generate visibility and emotional connection.

Brand Storytelling
Translating brand identity into messaging, visuals, partnerships, and launch concepts that feel cohesive in the real world.

Visual Direction & PR Assets
Supporting media outreach through photography, collateral, social assets, and presentation materials.

April 20, 2026
GeyaClaus logo with a water droplet icon and company name
Interior view of a hotel lobby with modern decor, wooden ceiling beams, hanging pendant lights, large windows, a beige sectional sofa, colorful area rug, and a blue reception desk.

Created photography used in GayCities coverage of The Boatslip’s renovation, contributing to the brand’s visual storytelling during a key moment of public visibility.

June 2025

SPARK Magazine

Dallas Market Center logo with colorful abstract lines and text on a black background.
A colorful summer picnic setup with various items on a patterned blanket, including drinks in cans and a hat, alongside sunglasses and assorted small objects.
Cover of Dallas Market Center magazine featuring a woman in colorful fashion sitting on a large rock with a marbled background. Title "Spark" in large yellow letters, subheadings about business and fashion trends, June 2025 issue.

Product Design • Packaging Direction • Brand Styling • Wholesale Positioning

A product and packaging concept developed for d’marie was featured in the June 2025 issue of SPARK Magazine,
a national publication produced by the Dallas Market Center highlighting standout products and emerging retail
trends within the gift and lifestyle industry.

Responsibilities included:

  • Product concept development

  • Packaging and visual direction

  • Brand styling

  • Retail presentation

  • Wholesale positioning

  • Trend-forward merchandising strategy

Featured In

SPARK Magazine — Dallas Market Center, June 2025

Winter 2025

inStore Magazine

Magazine page featuring summer party items such as blackberries, clementines, drink mix packets labeled 'Spicy Margarita' and 'Frose', a blue plastic wine sippy cup, and white marbled tray with orange slices, on a brown table.

Packaging Design • Product Positioning • Editorial Feature • Retail Merchandising

Packaging and product direction work completed during employment was featured in the Winter 2025 edition were featured in the Winter 2025 edition of inStore Magazine, a Canadian publication focused on independent lifestyle and gift retailers.

The feature highlighted trend-forward products curated for spring and summer entertaining, positioning the brand within a broader editorial story centered around seasonal hosting, gifting, and experiential retail.

Responsibilities included:

  • Packaging design direction

  • Product positioning

  • Visual merchandising strategy

  • Brand storytelling

  • Retail presentation

  • Wholesale-ready product development

Featured In

inStore Magazine — Winter 2025 Edition

Spring 2025

SPARK Magazine

Collection of party items including a colorful Sunburst bowl, two plastic margarita glasses in pink and teal, a mug with rainbow stripes saying Girl Power, a Girls Night solid perfume tin, a pink sticker reading skip the flowers buy me wine, a sticker saying This is at least my third Rodeo, and a purple Pride Gin Fizz cocktail mix box.

Product Concept • Packaging Design • LGBTQ+ Brand Positioning • Retail Feature

Packaging and product design work completed during employment for a limited-edition Pride-themed retail product, created to celebrate LGBTQ+ community, hospitality, and summer entertaining through bold visual storytelling and shelf-forward packaging.

The product was featured in the Spring 2025 edition of inStore Magazine, a Canadian trade publication serving independent lifestyle and gift retailers.

Responsibilities included:

  • Product concept development

  • Packaging design

  • Creative direction

  • Brand messaging

  • Seasonal retail positioning

  • Pride-focused visual storytelling

Featured In

inStore Magazine — Spring 2025 Edition

January 31, 2023

New Day Cleveland PR Television Segment

Interior view of a dining room at ThornCreek Winery in Cleveland, featuring a high ceiling, large windows, a long dining table with multiple chairs, a decorative area rug, and curtains on the sides.

Provided imagery used in a televised New Day Cleveland segment featuring ThornCreek Winery, supporting the visual presentation and media storytelling of the space.

Click to Watch Segment

August 2022

SCENE Magazine | ThornCreek Winery

Multiple champagne glasses decorated with strawberries, set on a table.
A man in a tuxedo pouring wine at a celebration or formal event.
Outdoor patio with gravel ground, two large white patio umbrellas, multiple tables and chairs, surrounded by green trees and bushes, with a fountain in the background.
Wooden pergola with rustic logs in a lush green garden, hanging lanterns, and a stone patio.
Assorted appetizers including skewered meats, cheese, and vegetables on a wooden platter, with slices of cured meats and cheeses in the background.
Two men in tuxedos preparing glasses of wine or champagne on a wooden table in a dimly lit room.
A luxurious chandelier with hanging glass crystals over a bar area with various bottles of alcohol on shelves.
Interior of a winery or brewery with wine barrels and equipment, a wooden table with chairs, chandelier, wooden walls, and an air conditioning unit.
Portrait of Emmanuel Wallace with a beard and curly hair, wearing a blue shirt with a pineapple pattern, standing outdoors with greenery in the background.
A young man with glasses, smiling, wearing a floral shirt, standing outdoors with a green background.
Headshot of a young man with short brown hair, wearing a navy blazer and light-colored shirt, standing outdoors with green trees and grass in the background.

Influencer Event • Experiential Marketing • Hospitality Storytelling • Community Engagement • PR Activation

Concepted and hosted a curated influencer experience at ThornCreek Winery designed to generate organic social storytelling, lifestyle-driven brand exposure, and community engagement within the Cleveland creative scene.

David and I welcomed a select group of Cleveland influencers for a private winery tour, guided wine tasting, and immersive hospitality experience centered around connection, atmosphere, and shareable storytelling moments.

To elevate the experience beyond a traditional media event, we partnered with a photographer to provide complimentary professional headshots for attendees, creating additional value and encouraging social amplification across participating creators’ platforms.

Event photography and coverage were later featured by SCENE Magazine, helping position ThornCreek Winery as both a destination experience and community-centered hospitality brand.

Responsibilities included:

• Influencer outreach and hosting

• Experiential event concept development

• Guest experience curation

• Hospitality storytelling

• Creative collaboration coordination

• Social media and PR amplification strategy

• On-site event coordination

Featured In

SCENE Magazine — Influencer Feature & Event Coverage

May 25, 2022

FOX 8 New Day Cleveland

Collage of images of a beautiful estate with outdoor gardens, indoor event spaces including a dining area, a banquet hall, a music room with piano, and a garden patio with a table and umbrella, promoting ThornCreak Winery & Gardens for corporate events.
A television news broadcast featuring two hosts, a woman in a green dress on the left and a man in a suit on the right, with studio graphics and text indicating "New Day Cleveland" and "A Taste of Excellence at Thorner Creek Winery."

PR Support • Venue Positioning • Marketing Collateral • Visual Direction

Supported a regional television feature highlighting ThornCreek Winery & Gardens through strategic visual collateral and brand-support materials designed to position the venue for corporate events, hospitality experiences, and private gatherings.

Responsibilities included:

  • Venue positioning strategy

  • Supporting collateral design

  • Photography direction & image selection

  • Messaging hierarchy

  • Experience-focused marketing materials

  • Alignment of media exposure with business development goals

Click to Watch Segment

October 16, 2020

ThornCreek Winery

A couple stands together outdoors under a tree with string lights, during a wedding ceremony. The woman is in a white lace wedding dress holding a colorful bouquet, and the man is in a red blazer with black pants. They are looking into each other's eyes.
A man and woman sitting on an orange outdoor sofa, dressed in wedding attire, in a garden setting.
A bride with long curly blonde hair, wearing a lace wedding dress, holding a large bouquet of flowers, standing outdoors with blurred greenery and bokeh lights in the background.
A white lace wedding dress hanging on a wooden hanger from a tree branch in a room with wainscoting on the walls and a window to the side.
A woman is getting her makeup done by a makeup artist inside a room with natural light coming through a window. The woman is sitting with her hands resting on her lap, wearing a mustard-colored corduroy jacket, and has long, curled hair. The makeup artist, partially visible, is applying makeup around her eye with a brush.
A woman with long, curly blonde hair is having her hair styled by another woman who is wearing a cowboy hat. The woman getting her hair styled is wearing a white lace dress.

Creative Direction • Vendor Collaboration • Experiential Styling • Bridal Storytelling • Partnership Marketing

Concepted and coordinated a collaborative bridal editorial campaign bringing together a curated group of wedding and lifestyle vendors to create a cohesive, publication-worthy visual experience.

The collaboration united multiple participating brands, including bridal fashion, photography, floral design, jewelry, beauty, and styling professionals, around a shared creative vision designed to generate elevated marketing assets and cross-promotional exposure for all partners involved.

By coordinating the creative direction, vendor alignment, and overall visual narrative, the shoot produced a library of professional imagery that participating vendors were able to leverage across websites, social media, advertising, and promotional materials.

The project was designed not only as a styled bridal shoot, but as a strategic marketing collaboration that strengthened relationships between local creative businesses while expanding brand visibility through shared content and audience reach.

Responsibilities included:

• Vendor partnership development

• Creative concept and shoot coordination

• Bridal and lifestyle visual direction

• Cross-promotional marketing strategy

• Collaborative brand storytelling

• Vendor communications and alignment

• Experience and aesthetic curation

• Content creation coordination

Participating Categories

Bridal Fashion • Photography • Floral Design • Jewelry • Beauty & Makeup • Wedding Styling • Creative Services